Nigeria: Guinness Nigeria launches Guinness Gold
Guinness Nigeria Plc has launched a new premium lager beer into the market called Guinness Gold, Brandsprung reported on March 17.
According to the company, Guinness Gold brings a rich, amber gold, great flavour and great taste to discerning Nigerians who expect more from their lager beer experience.
Infused with crystal malt and amber malt, Guinness Gold is said to have a depth of flavour that no other lager beer anywhere can lay claim to. The new brand uses the same Guinness yeast as the iconic Guinness stout ensuring that the Guinness Gold drinker enjoys the fruity flavours that savour the flavour.
Speaking on the new brand, Adenike Adebola Marketing Director, Guinness Nigeria Plc, explained: “We are thrilled to see the great interest in Guinness Gold that has trailed our pre-launch activities. As you will agree, we too are passionate about celebrating life’s golden moments. It is why we redesigned our brewery gate and lit up our buildings in celebration of the launch of this truly extraordinary lager beer. We welcome you to enjoy the bold flavours that you expect from Guinness with Guinness Gold. I can’t wait to see you savour the flavour of Guinness Gold.”
The company stated that Guinness Gold is an exciting new product created to improve the lager beer drinking experience for discerning Nigerians. It is initially available in select outlets at N350 for a 600ml bottle.
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